What’s a music placement?
Read to learn WHAT’S A MUSIC PLACEMENT?
Sync Licensing and Music Placements are legit streams of steady revenue for recording artists.
TL;DR your song making money for being in a video! :)
Read the following for the definition of Music Placements:
Definition
Verb. A musical composition (song, instrumental, or both) is created and then monetized for exposure in a media form.
Creators in the music business steadily and repeat this cycle of placing many pieces of music and/or capitalizing on a release by further promoting it for monetization, exposure, and brand awareness. Types of music placements may include sync licensing, major artist-producer credit, songs featured in commercials/ads, charted songs on Spotify or Billboard, music heard in video games, etc.
Or
Noun. According to Taxi.com, “Music Placement refers to a specific placement of a musical work”
Want to learn how to get your music synced (or “placed”) on streaming sites like Netflix, major label films like Sony Pictures, independent films, or video games like MLB: The Show? If you are interested in learning more check out our step-by-step guide below.
Note: Some terms are loosely based on organic campaigns I've worked on and had to make up a name for what to call it. Ya some of them are weird. You will notice in this article I mainly speak about PMF or Product market fits. I define PMF as the ideal song for the brief you are writing.
Here's an example of a bad PMF: submitting a song about Sharinda who loves dates, flowers, and puppies to an advertiser looking to place sports music for the football season.
Here's an example of a good PMF: submitting high-energy, anthemic music to an advertiser looking to place sports music for the football season.
PMFs relate HEAVILY to music placement because it's the detail to correctly identify the perfect song for the directors' current project. The faster you can find and share the quicker placements can happen.
MUSIC PLACEMENT STEP-BY-STEP GUIDE:
If you're an artist or music producer looking to get your music placed in TV shows, films, commercials, and other media, there are a few things you should know. Music placements can be a great way to gain exposure and earn money from your music. However, the process can be complex and competitive. To increase your chances of success, you should research the industry, network with music supervisors and other professionals, understand the licensing process and create music that fits the specific needs of each project. It's also important to have realistic expectations and be prepared to put in the necessary time and effort to make your music stand out in a crowded field. With the right approach and a bit of luck, you can achieve success in the exciting world of music placements.
In summary, your ultimate goal when establishing a lifestyle in music placement is to plant seeds and watch them grow. This means making multiple pieces of work simultaneously. A good motto is to: Research, Write, Submit, Forget, and Repeat.
Step 1.
RESEARCH
Before you begin creating a song for music placement it’s essential to first find, discover, and then create your PMF or product (song) market (audience) fit (brief). A song that is featured on an MTV reality show should be approached with a different vibe than writing an instrumental for a show on National Geographic. Once you find a brief that interests you, notice the parameters that are set. When is the deadline? Are they looking for male or female vocals? Or instrumentals only? Is there a budget you need to work with to create the song? What contribution can you give to make the song (think: “Will I be a composer, lyricist, producer, arranger, etc.)? What references are listed in the brief? Will your co-writers sign a split sheet?
Before creating, you want to make sure you answer all these questions for a smooth music placement process.
Step 2.
WRITE
Here’s the creative part! Create an original piece of music from scratch including original production plus original lyrics. Samples, uncleared loops, or lyrics (I’d avoid artificial compositions too) will not be accepted for music placement. During pre-production be sure to let your producers and writers know your goal and intentions with the track. Share your references, split sheet, and deadline so they all stay on the same page with you throughout the process. You will want your production and lyrical quality to be up to par with your reference. Don’t be afraid of revisions if your deadline allows room to revise until you get it right. After vocals are recorded, send your mix to an engineer who has experience placing music in national radio, film/TV, or ads since the mixing process is a bit different if the goal is to be broadcast-ready.
Step 3.
SUBMIT
After your co-writers approve a song you can submit your track to the previously researched brief listing. In the metadata of the track be sure to include all writer's contact info plus your PRO IPI #. This helps the Music Supervisor know how to get in touch with the correct songwriters and can start the clearing process, paperwork, and other administrative tasks right away.
Step 4.
FORGET
The phrase “don’t put all your eggs in one basket” holds in this industry as well. Once you submit a piece of music don’t fret on whether or not it will get placed right away. If it’s the right fit for the music supervisor, they will reach out with an agreement for you to sign. If it’s not, they will simply move on to the next song without following up with you. There have been instances where music was pitched and placed the same week, but there are also instances where music has been pitched and songwriters were contacted five years later. This is why it’s so essential not to depend on one song and one pitch, but rather on multiple songs and multiple pitches at a time. Being organized in a Google Spreadsheet for example is a great way to keep track of which tracks have been created, pitched, signed, or in revision.
Step 5.
REPEAT
Go back to step 1 and continue.
Frequently asked questions about music placements
What is the clearing process and what administrative tasks are involved?
The key to expediting the clearing process for composers and songwriters is to provide accurate metadata and rights information, as the process varies by project
How long does it typically take for a song to get placed after submission?
The time it takes for music to be included in the production process varies depending on the project. Some projects can have music added within an hour, while others can take years. However, in general, television shows and social media content tend to progress faster than independent films. This is because music is often added towards the end of the production process, and these types of content have shorter production timelines compared to films.
WHAT’S THE DIFFERENCE WITH EXCLUSIVE VERSUS NON-EXCLUSIVE MUSIC LIBRARIES FOR FILM/TV SYNC LICENSING PLACEMENTS?
With Non-Exclusive deals you can plant unlimited multiple seeds at once, however, the downside may be that they pay less, as well as, not many non-exclusive companies exist anymore for unrepresented artists.
Exclusive is more prevalent right now, but harder to secure a deal as an unrepresented artist. Exclusive deals are usually boutique licensing agencies or libraries that demand top-dollar for your music placement. They can also be placed multiple times within that library/agent. The downside with exclusive, however, is once you sign an exclusive deal you can no longer pitch that song. For example, you can’t have the same song with an exclusive deal and a non-exclusive deal. Also, you cannot have the same song signed to two exclusive libraries/agents.
Brit Fox Studios works directly 1-on-1 with creatives to highlight underground, rising, and established talent with the goal of Music Placements, Sync Licensing, and further Brand Awareness for recording artists.
SEVEN WAYS TO GET YOUR MUSIC LICENSED IN ADVERTISEMENTS, FILM, TV & VIDEO GAMES
ONE: Network Intentionally
Attend local film festivals, producer, and studio events regularly. It's about who you know but also who knows you. Auditioning musical pieces to moving pictures can be a tedious task. You can solve a problem for directors, music supervisors, and licensing agents if you can create an original production for their original visual when they need it.
TWO: Studio Sessions
Invest wisely. To find more opportunities to place your music tune into your local recording studio (or travel to one). Try to find a studio that has experience in advertisements, film, jingles, and voice-over too. Many times they are in direct contact with music supervisors, producers, and film directors who are in demand for the right sound. Set up a studio session to inquire about opportunities and create a record.
THREE: Create & Collaborate
Use your free time to be as creative as possible. Counter your intensely creative days to organize the tracks you've previously worked on too. You want to have a sizable catalog so you can land as many of your creations as possible.
Be open to collaborating with serious recording artists who also desire music placements.
FOUR: Stream Music & Movies
Here are some fun exercises for the next time you go to a movie or watch television.
What are you watching?
What network or service does this air?
How many times did you hear a musical composition?
Did you hear the vocals?
What was the setting of the scene?
Was it a new song to you or one you've heard before?
What location was it filmed?
How long did you hear that piece before another one came on?
Was the music in the background or to transition a scene?
What music did they use for the opening and ending credits?
What music did you hear in the trailer?
What music did you hear in the promotional advertisements?
When you are watching credits:
What music did they use for the opening and ending credits?
Who is the music supervisor?
Who are the composers?
Who else is in the music department?
FIVE: Be Organized
Metadata all your tracks to include important information. Correct metadata includes PRO, IPI, Moods, Keywords, and song descriptions. You can hire a professional to do this or learn how to do this for every track in your catalog.
SIX: Think Universally
Unlike an artist's record, songs written for sync should be super universal. During creation try to avoid personal nouns like Cleveland, Brit, Fox, or any detail that could derail the dialogue or a scene the director can set up.
SEVEN: Have Stems
Over 70% of all licensed music is instrumental only. However, in most cases, vocals and instrumental (a full song) are paid more. Either way, it's important to realize within one record there can be multiple revenue streams.
What is the definition of music placement?
Music placement refers to the practice of placing a song or piece of music in various media outlets such as films, TV shows, commercials, video games, and other forms of media. It involves strategically selecting and licensing music to enhance the overall experience and convey emotions or messages within a particular scene or context. Music placement is an important aspect of marketing and promotion for both musicians and content creators, as it can greatly impact the audience's perception and engagement with the media.
How can artists and music producers monetize their music through placements?
Artists and music producers have several options for monetizing their music through placements. Here are a few strategies they can consider:
1. Licensing: Artists can license their music to various platforms such as TV shows, movies, advertisements, video games, and online videos. This involves granting permission for others to use their music in exchange for a fee or royalties.
2. Sync Deals: Artists can seek out sync deals, which involve synchronizing their music with visual media. This can include getting their songs placed in commercials, films, TV shows, or even video games. Sync deals can be lucrative and provide exposure to a wider audience.
3. Music Libraries: Submitting music to reputable music libraries can be a great way to get your music in front of potential buyers. Music supervisors often turn to these libraries when searching for tracks to use in their projects. It's important to research and choose libraries that fit your genre and target audience.
4. Collaboration with other Artists: Collaborating with established artists or producers can open doors to new opportunities for placements. By working together, you can tap into each other's networks and increase your chances of getting your music placed.
5. Building Relationships: Networking with industry professionals such as music supervisors, advertising agencies, and filmmakers is crucial for securing placements. Attend industry events, join online communities, and reach out to professionals in your field to build relationships that could lead to potential placements.
6. Online Platforms: Utilize online platforms like YouTube, SoundCloud, and Spotify to showcase your music and gain exposure. These platforms not only help you build a fanbase but also attract the attention of industry professionals who may be looking for new talent.
Remember that monetizing through placements may require persistence and patience. It's important to continuously create high-quality music, market yourself effectively, and actively seek opportunities to maximize your chances of success.
What are the different forms of media where music can be placed?
There are several forms of media where music can be placed to reach a wider audience. Here are some common platforms:
1. Radio: Traditional radio stations, both FM and AM, remain a popular medium for music exposure. They cater to specific genres and demographics.
2. Streaming Services: Online music streaming platforms such as Spotify, Apple Music, and Amazon Music have gained immense popularity in recent years. These services allow users to access a vast library of songs and create personalized playlists.
3. Television: Music can be featured in television shows, commercials, and documentaries. It provides an effective way to enhance the emotional impact of visual content.
4. Films: Music plays a crucial role in movies by setting the mood, heightening emotions, and conveying messages. Film soundtracks and original scores are often released as standalone albums.
5. Online Videos: Video-sharing platforms like YouTube and Vimeo offer opportunities for artists to showcase their music through official music videos, live performances, lyric videos, or even collaborations with popular content creators.
6. Social Media: Platforms like Instagram, TikTok, and Facebook allow artists to share short video clips or snippets of their songs, engaging with fans and potentially going viral.
7. Gaming: Video games often incorporate music to enhance gameplay experiences. Original soundtracks or licensed songs can be featured in games across various genres.
8. Live Performances: Concerts, festivals, and other live events provide artists an opportunity to showcase their music directly to audiences. These events can be held in venues ranging from small clubs to large arenas.
It's worth noting that these platforms are constantly evolving with technological advancements and changes in consumer behavior.
What are the benefits of getting your music placed in TV shows, films, commercials, and other media?
Getting your music placed in TV shows, films, commercials, and other media can bring numerous benefits for musicians and artists. Here are some of them:
1. Exposure and visibility: Having your music featured in media can significantly increase your reach and visibility to a wider audience. This exposure can lead to new fans, followers, and potential collaborations.
2. Increased credibility: Being associated with well-known TV shows, films, or brands can enhance your credibility as an artist. It can validate your talent and help you stand out in a crowded industry.
3. Financial opportunities: Music placements can provide lucrative financial opportunities through licensing fees, royalties, and performance rights payments. This can serve as an additional revenue stream for artists.
4. Fan engagement: When your music is used in media, it often creates a connection between the audience and your music. Fans may actively seek out your music after hearing it in their favorite TV show or film, leading to increased engagement and a loyal fan base.
5. Networking and industry connections: Music placements often involve collaborations with industry professionals such as directors, music supervisors, or producers. These connections can open doors to future opportunities and partnerships within the entertainment industry.
6. Artistic growth: Working on music placements requires adapting your sound to fit specific scenes or moods of a visual medium. This process challenges artists to explore new creative approaches and expand their musical repertoire.
7. International reach: Media placements can introduce your music to audiences around the world, transcending geographical boundaries and reaching new markets that may have otherwise been inaccessible.
Overall, getting your music placed in TV shows, films, commercials, and other media offers a range of benefits that can boost your career as an artist and contribute to long-term success.
What are some important factors to consider when trying to get your music placed?
When trying to get your music placed, there are several important factors to consider. Here are some key aspects to keep in mind:
1. Quality of your music: The most crucial factor is the quality of your music. Ensure that your songs are well-produced, professionally mixed, and mastered, and showcase your unique style and talent.
2. Target audience and genre: Determine your target audience and the specific genre your music falls into. This will help you identify the right platforms, playlists, or placement opportunities that cater to your intended listeners.
3. Research and networking: Conduct thorough research to find platforms, music supervisors, curators, or agencies that specialize in music placement. Networking with industry professionals can open doors for potential placements or collaborations.
4. Building relationships: Establishing relationships with music supervisors, producers, or curators can be invaluable. Attend industry events, conferences, or workshops where you can meet and connect with individuals who influence the placement process.
5. Creating a strong online presence: Develop a professional online presence through social media platforms, a website, or a dedicated artist page on streaming services. This will make it easier for industry professionals to find and evaluate your music.
6. Licensing and legal considerations: Familiarize yourself with licensing requirements and ensure that you have all necessary permissions for any samples used in your music. Clearing these legal aspects will make your music more appealing for placements.
7. Pitching effectively: When submitting your music for placement opportunities, craft compelling pitches that highlight the unique qualities of your music and how it aligns with the project or platform you're targeting.
8. Persistence and patience: The process of getting music placed can be competitive and time-consuming. Stay persistent, be prepared for rejection, and keep refining your craft while staying patient throughout the journey.
Remember that every artist's journey is unique, so it's important to adapt these factors to suit your specific musical style and goals. Good luck with your music placement endeavors!
Are there any specific strategies or approaches that can increase the chances of getting a music placement?
Yes, several strategies and approaches can increase your chances of getting a music placement. Here are a few tips to consider:
1. Research and target the right opportunities: Take the time to research and identify the platforms, shows, films, or advertisements that align with your style and genre of music. Look for platforms that actively seek music placements or have a history of using independent artists.
2. Build relationships with music supervisors: Music supervisors play a crucial role in selecting and placing music in various media. Connect with them through social media, attend industry events, or reach out via email to introduce yourself and your music. Building relationships can lead to future placement opportunities.
3. Create high-quality music: Ensure that your music is professionally produced, mixed, and mastered. High-quality recordings make a strong impression on music supervisors and increase the likelihood of your music being selected for placements.
4. Collaborate with other artists and producers: Collaborating with other artists and producers can expand your network and increase exposure to potential placement opportunities. Seek out collaborations with individuals who have connections or experience in the industry.
5. Licensing libraries and sync agencies: Consider submitting your music to licensing libraries and sync agencies that specialize in connecting musicians with placement opportunities. These platforms often have relationships with music supervisors and can help increase the visibility of your music.
6. Customize your pitch: When submitting your music for placements, tailor your pitch to each opportunity. Research the project you're targeting, mention specific elements that make your music a good fit, and highlight any relevant achievements or accolades you've received.
Remember, getting a music placement may take time and persistence. Stay proactive, continue creating great music, and explore various avenues to increase your chances of success.
How do artists and music producers typically approach companies or individuals for potential placements?
When artists and music producers are looking to secure placements with companies or individuals, there are several common approaches they typically take. Here are a few strategies to consider:
1. Research: Before reaching out to any company or individual, it's important to do thorough research. Understand their brand, target audience, and the type of music they typically use in their productions. This will help you tailor your approach and increase your chances of success.
2. Networking: Building a strong network in the industry is crucial. Attend conferences, and music events, and connect with professionals who work in the field you're interested in. Networking can provide valuable opportunities for introductions and potential collaborations.
3. Direct contact: Once you have identified potential companies or individuals who align with your style of music, consider reaching out directly. This can be done via email, social media, or even through a phone call. Be sure to introduce yourself professionally, highlight your achievements, and why your music would be a good fit for their projects.
4. Utilize online platforms: There are various online platforms specifically designed for artists to connect with companies and individuals seeking music placements. Websites like Music Gateway, Soundbetter, and Taxi can be helpful tools in connecting artists with relevant opportunities.
5. Licensing agencies: Another avenue to explore is working with licensing agencies that specialize in music placements. These agencies have established relationships with companies and individuals looking for music and can help facilitate the process.
Remember that persistence is key when approaching potential placements. It's not uncommon to face rejection, so don't get discouraged. Keep refining your craft, building relationships, and exploring different avenues to increase your chances of success.
Are there any legal considerations or contracts involved in music placements?
Yes, there are legal considerations and contracts involved in music placements. When a song is selected for use in a film, TV show, advertisement, or any other media project, a licensing agreement is typically required to establish the terms and conditions of the use.
The licensing agreement outlines important details such as the duration of the use, territories where the music will be used, payment terms, and any other specific requirements. It also addresses issues related to copyright ownership and ensures that all parties involved are protected legally.
Both the music rights holder (usually the songwriter, composer, or music publisher) and the licensee (the party seeking to use the music) need to have a clear understanding of their rights and obligations. This helps prevent any disputes or infringement issues down the line.
It is advisable to consult with an experienced entertainment attorney or seek guidance from a music rights organization like ASCAP, BMI, or SESAC to ensure that all legal considerations are properly addressed in music placements.
MUSIC PLACEMENT OPPORTUNITIES
Music placement opportunities refer to the various avenues through which musicians and artists can have their music featured in different media platforms such as films, TV shows, commercials, video games, and even online streaming platforms. These opportunities not only provide exposure for the artists but also offer potential financial benefits.
The music industry has evolved significantly over the years, and with the rise of digital media consumption, there are now more avenues than ever before for music placement. In the past, getting your music placed in a film or TV show was often a difficult task reserved for established artists or those with industry connections. However, with the advent of technology and online platforms dedicated to connecting musicians with content creators, these opportunities have become more accessible to independent artists as well.
One of the most common ways to secure music placement is through licensing agreements. Music supervisors are responsible for selecting appropriate songs or compositions that enhance the visual content they are working on. They work closely with production companies and filmmakers to find suitable tracks that align with their creative vision. Artists can submit their music directly to these supervisors or utilize online platforms that specialize in connecting them with potential licensing opportunities.
Another avenue for music placement is through sync placements in commercials and advertisements. Brands often seek out unique and catchy soundtracks that resonate with their target audience. This provides an opportunity for emerging artists to gain exposure on a larger scale while also earning royalties from these placements.
Furthermore, video games have become a significant platform for showcasing music talent. Game developers recognize the importance of immersive soundtracks that enhance gameplay experiences. Artists can collaborate directly with game studios or utilize online platforms dedicated to connecting them with gaming projects seeking original compositions.
In conclusion, music placement opportunities have expanded greatly due to advancements in technology and changes in media consumption habits. Independent artists now have greater access to these opportunities through licensing agreements, sync placements in commercials, advertisements, as well as collaborations within the gaming industry. It is crucial for musicians to leverage these avenues to gain exposure, reach new audiences, and potentially monetize their work.