WAYS TO BECOME A MUSIC MARKETING MASTERMIND FOR (PRETTY MUCH) FREE!
"Efficiency is doing things right; effectiveness is doing the right things." - Peter Drucker
To succeed, you have to be committed, driven, and focused.
Promoting your music takes your story to the next level and inspires creative freedom. The more promotion that occurs, the larger the audience you find.
Don’t get it twisted. Money is NOT the most important thing we can have as humans. It’s time. What you do with that time, whom you decide to spend it with, and how effectively it aligns with your goals define what you decide to do with your time. No lie, it's WORK. Therefore, it requires the desire to be dedicated and disciplined. Passion will not be enough.
Most of these tasks are going to require heavy discipline in your time management. You can choose to do everything the same way or adapt to another level of yourself. Either way.
GROUPIES IN THE STREET
To start, a good way is to A/B test your audience. Finding your audience is crucial for successfully marketing your brand, and you can promote your brand for the sweet price of free.
One of the industry's greatest secrets is that it is still very much human-based. Even with digital sound transfers, deep fakes, and streaming, making music requires genuine face-to-face interactions. It’s no secret, however, that having a strong foundation or tribe of people supporting you throughout the creative process, from creation to sharing it with others, makes you much stronger. Having a support system like a street team can exponentially spread the word about your music. A street team is essentially a group of fans who spread your sound with others. A close friend, lover, or natural leader is usually in charge. Even major labels have dedicated, passionate, and ecstatic street teams for this exact reason. To make the most of this quality in a person, keep them in the loop. When a show is near, have them hand out CDs, flyers, or assign them to make conversation with people passing by. Offer free gifts, a round of drinks, concert tickets, band tees, free songs, etc. to the street team and the people they interact with to encourage maximum productivity.
SHOW OFF @ A SHOWCASE
It's important to showcase your music to connect with your fans. Speaking directly with performers after their Coachella set or following a local-underground showcase reveals that both artists share a similar mindset. If you enjoy performing your music in front of others and love the energy of the stage and the crowd, participating in a showcase could be a great opportunity.
Many local outdoor activities during the summer provide a platform for artists to perform, and talent agents often scout for new talent in these settings. Additionally, disc jockey groups frequently organize showcases to highlight niche talent in the area. Large festivals and concert promoters are always on the lookout for original opening acts, as it achieves the dual purpose of providing music to an audience and discovering new talent along with the audience.
To enter this world, introduce yourself to promoters of big events and offer your performance as a free opening act. Ideally, show them a reel of past concerts or an Electronic Press Kit (EPK). While doing some free shows can be beneficial, it's important not to make it a routine. The main goal is to market your music so you can make a living from it. Once you've identified your audience or market, you can start getting paid for your performances.
CUE *VIDEO PHONE*
The quality of your recordings is crucial to how your audience perceives you, whether as a serious recording artist or an amateur hobbyist. It's important to aim for high-quality studio results both on and off stage. You should consult your recording engineer about creating broadcast-ready mixes. For live performances, you'll want a high-resolution audio file with some backing vocals and/or ad libs.
Videos are a powerful tool for engaging with your audience and providing a dimensional view into your atmosphere. Recording a studio video is a great way to complement your studio project while giving viewers a glimpse of your creative process. Working with a professional video company can produce broadcast-quality audio-visual results. New or emerging bands may want to include press quotes, live footage, photos, and behind-the-scenes material in their videos, along with contact information (preferably an email and a current website) for industry professionals.
Sharing your video on free hosting sites like YouTube and Facebook is important, but be sure to include local promoters, program directors, and DJs. You want your music in the hands of the "spinners" and networkers, and video makers often sync harmoniously with music makers. Music licensing for film/TV is considered the fastest, most effective way to break into the music industry.
Brit Fox
Owner of Brit Fox Studios
Brit Fox Studios is an original production house recording studio that offers recording services for artists, both remotely and on-site. We aim to deliver high-quality mixing and mastering, offer creative songwriting services, and provide music placements for creators. Our goal is to bring global-level results to local talent.
Exclusive vs. Non-Exclusive Beats For Sale
Exclusive vs. Non-Exclusive Beats: What’s the Difference?
Pros vs. Cons
Exploring Non-Exclusive Leasing Rights
for Beats or Instrumentals
Non exclusive beats can be great for people starting out.
Expressing ourselves is our true core of being an artist. Writing for therapy, using music to spread a message or simply getting your 1,000,000 songs under your belt requires a lot of time, energy and investment. Many artists start with a small budget and grand ideas.
For this moment in your journey, I recommend leasing non-exclusive beats. On the plus-side it gives you the creative freedom to become an artists.
For many producers, leasing beats is a fast, easy, profitable way to make money overnight by selling a beat to multiple artists at a small fee. The producer doesn’t have to to create more with each new artist, yet can make more money off the same beat.
As an added benefit, “stepped on” or non-exclusive beats are a less expensive option for artists to express themselves.
Leasing beats comes with some downfalls, however. The ability to profit, promote and use your full creation (music + lyrics + recording) is limited.
Once the lease reaches a certain amount of plays, artists are required to buy another lease for the beat. Leasing beats is like the Netflix of the music industry, a non-exclusive leased beats acts more like a renewable subscription service to stream your music. Failure to adhere to these terms could result in legal consequences too.
However, it’s not the best way to legally protect your rights, your brand and your craft as a creator. Another artist could easily override your craft, distribution, credit and tracking simply because they own part of the beat too. If a lease isn’t renewed per agreement, a producer that owns the non-exclusive beat can remove your track, claim full license, all your monetary earnings and get full credit at any time, therefore making all of your future and previous earning legally go directly to them. Labels, A&R and national radio airplay services will not play music that is non-exclusive for this reason and others, including the fact of unclearly defined ownership or credit.
Non-exclusive beats or Free Youtube type beats are low-quality versions of the instrumental and do not include all the frequencies available in the mix due to the MP3 being a lesser quality than a high-quality WAV or trackout. When you legally purchase the beat you get the advantage of having it without the tags or as a WAV which is higher quality.
Many performing artists notice a huge difference with Non-Exclusive vs Original Exclusive beats with the final mix. It may sound distorted, harsh or muddy when playing loud in the car or at a live venue.
An non-exclusive MP3 track is great for limited promotion, songwriting, practicing or rehearsing lyrics before your studio session but it is not great for showcasing, sharing the song with others or major distribution. This is because it doesn’t show off the best essence of the song - only a blueprint of it. If you want the very best sound for your music consider Exclusive beats...
The Benefits of Exclusive Ownership Rights for Artists
Creative minds thrive when it comes to exclusive rights. Unlimited use, unlimited revenue, unlimited remixes and ownership of the music are just some of the big perks that come with owning your music. Once a producer creates an original production with you, it’s just between the two of you. No one else can use the beat (legally) and revenue goes directly to the owners of the music. (Tip: make sure you have your PRO set up to collect your royalties)
It’s more of an investment up-front, but it’s the only way to maintain your rights as an artists too. With a split sheet, an artist gets full authorship (a writing credit/royalty) and shares the composer credit with the producer. The artist also has the complete freedom to do whatever they like with the instrumental.
Producers of exclusive beats give different versions of the beat for more in-depth performances and mixing and mastering. Different versions can include a high-quality WAV, MP3, & Performance (LIVE) tracks. A tracked-version is also kept on file so your vocals are mixed to perfection versus a one-dimension mixing & mastering of a non-exclusive beat, exclusive beats allow you to make your song more customizable, add more depth & give your vocals more presence. Ultimately, having a 3d mix and master of your record sounds best because the vocals can move within the beat instead of sitting on top of all of the instruments.
Record labels will only consider artists who create songs exclusively as original music. If you think about it from their point-of-view, it’s easier to market, sign and distribute. Therefore, serious recording artists will choose collaborating directly with a producer to create an original piece of music from scratch instead of grabbing a “(FREE Download) FAMOUS ARTIST NAME type beat”. Additionally, exclusive beats are ideal for album releases since you will be the only artist in the world with that music.
Rights Recap on Beats for Sale
In summary, if your goal as an artist is longevity, land major label deals, get signed, monetize your music and/or perform live an exclusive license may be best for you. However, if you’re sharing mixtapes for free to “get your feet wet” try opting for non-exclusive licenses. The biggest difference between the two is originality. Non-exclusive is great for those who are just starting, writing for fun or sharing without collecting money. Exclusive is perfect for the serious recording artist looking for an authentic studio session experience and business and brands.
Conclusion: Use What's Right for You
Hope this helps in deciding which beat is right for you! What lessons have you learned from exclusive versus non-exclusive beats? Do you have a preference? What's the best time to get a non-exclusive beat versus an Exclusive beat? Do you think producers should have usage limits on their non-exclusive music? Reach out to us to share your story!
!['7 Rings' [Instrumental Version] - Digital Single DOWNLOAD](https://images.squarespace-cdn.com/content/v1/64933b49f4aeaa79a2435121/61de424c-2c4b-44a9-8ef7-63c3a667ec2f/7+Rings+Album+Art.PNG)
Let’s Get in Touch and Talk About Your music
We specialize in creating one-on-one with recording artists, bands, commercial brands, music departments and supervisors. If you’re looking for original production to, try my custom one-stop beats which can be licensed. Send me a message here.
more by @xfoxrox