WAYS TO BECOME A MUSIC MARKETING MASTERMIND FOR (PRETTY MUCH) FREE!

"Efficiency is doing things right; effectiveness is doing the right things." - Peter Drucker

To succeed, you have to be committed, driven, and focused.

Promoting your music takes your story to the next level and inspires creative freedom. The more promotion that occurs, the larger the audience you find.

Don’t get it twisted. Money is NOT the most important thing we can have as humans. It’s time. What you do with that time, whom you decide to spend it with, and how effectively it aligns with your goals define what you decide to do with your time. No lie, it's WORK. Therefore, it requires the desire to be dedicated and disciplined. Passion will not be enough.

Most of these tasks are going to require heavy discipline in your time management. You can choose to do everything the same way or adapt to another level of yourself. Either way.

GROUPIES IN THE STREET

To start, a good way is to A/B test your audience. Finding your audience is crucial for successfully marketing your brand, and you can promote your brand for the sweet price of free.

One of the industry's greatest secrets is that it is still very much human-based. Even with digital sound transfers, deep fakes, and streaming, making music requires genuine face-to-face interactions. It’s no secret, however, that having a strong foundation or tribe of people supporting you throughout the creative process, from creation to sharing it with others, makes you much stronger. Having a support system like a street team can exponentially spread the word about your music. A street team is essentially a group of fans who spread your sound with others. A close friend, lover, or natural leader is usually in charge. Even major labels have dedicated, passionate, and ecstatic street teams for this exact reason. To make the most of this quality in a person, keep them in the loop. When a show is near, have them hand out CDs, flyers, or assign them to make conversation with people passing by. Offer free gifts, a round of drinks, concert tickets, band tees, free songs, etc. to the street team and the people they interact with to encourage maximum productivity.

SHOW OFF @ A SHOWCASE

It's important to showcase your music to connect with your fans. Speaking directly with performers after their Coachella set or following a local-underground showcase reveals that both artists share a similar mindset. If you enjoy performing your music in front of others and love the energy of the stage and the crowd, participating in a showcase could be a great opportunity.

Many local outdoor activities during the summer provide a platform for artists to perform, and talent agents often scout for new talent in these settings. Additionally, disc jockey groups frequently organize showcases to highlight niche talent in the area. Large festivals and concert promoters are always on the lookout for original opening acts, as it achieves the dual purpose of providing music to an audience and discovering new talent along with the audience.

To enter this world, introduce yourself to promoters of big events and offer your performance as a free opening act. Ideally, show them a reel of past concerts or an Electronic Press Kit (EPK). While doing some free shows can be beneficial, it's important not to make it a routine. The main goal is to market your music so you can make a living from it. Once you've identified your audience or market, you can start getting paid for your performances.

CUE *VIDEO PHONE*

The quality of your recordings is crucial to how your audience perceives you, whether as a serious recording artist or an amateur hobbyist. It's important to aim for high-quality studio results both on and off stage. You should consult your recording engineer about creating broadcast-ready mixes. For live performances, you'll want a high-resolution audio file with some backing vocals and/or ad libs.

Videos are a powerful tool for engaging with your audience and providing a dimensional view into your atmosphere. Recording a studio video is a great way to complement your studio project while giving viewers a glimpse of your creative process. Working with a professional video company can produce broadcast-quality audio-visual results. New or emerging bands may want to include press quotes, live footage, photos, and behind-the-scenes material in their videos, along with contact information (preferably an email and a current website) for industry professionals.

Sharing your video on free hosting sites like YouTube and Facebook is important, but be sure to include local promoters, program directors, and DJs. You want your music in the hands of the "spinners" and networkers, and video makers often sync harmoniously with music makers. Music licensing for film/TV is considered the fastest, most effective way to break into the music industry.

Brit Fox

Owner of Brit Fox Studios

Brit Fox Studios is an original production house recording studio that offers recording services for artists, both remotely and on-site. We aim to deliver high-quality mixing and mastering, offer creative songwriting services, and provide music placements for creators. Our goal is to bring global-level results to local talent.